Cookie Policy

Version 1.0 | Last updated: 03 June 2026 | Effective: 03 June 2026
 

This Cookie Policy explains how Yabie AB (“Yabie”, “we”, “us”) uses cookies and similar tracking technologies on our website at yabie.com. It should be read alongside our Privacy Policy. Yabie acts as the data controller for the personal data collected through cookies on this website.

 

What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit, such as your preferences and session details. Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored for a set period). We also use related technologies including pixels, tags, and scripts that operate in a similar way to cookies and are covered by this policy.

 

How we manage consent

We use Cookiebot as our consent management platform (CMP). When you first visit yabie.com, a cookie banner is displayed that allows you to accept, decline, or customise your cookie preferences. Non-essential cookies are blocked until you provide consent. You can change your preferences at any time via the “Manage Cookies” link in the website footer.

Our cookie inventory is updated automatically as our Cookiebot scan detects new cookies. We rely on your freely given, specific, informed, and unambiguous consent for non-essential cookies in accordance with GDPR Article 7.

For UK visitors: our consent practices also comply with the UK Privacy and Electronic Communications Regulations (PECR) as interpreted by the ICO.

 

Cookies we use

Category Examples Legal basis Consent required
Strictly necessary Session management, security tokens, load balancing, CMP preference storage Legitimate interests / ePrivacy Directive Art. 5(3) No
Analytics Google Analytics Consent (Art. 6(1)(a) GDPR) Yes
Marketing Meta Pixel, LinkedIn Insight Tag, Google Ads, HubSpot, Microsoft Ads, PostHog, NelioAB Consent (Art. 6(1)(a) GDPR) Yes

 

Strictly necessary cookies

Strictly necessary cookies are essential for the website to function correctly. They include cookies required for security, session management, and storing your cookie consent preferences. These cookies do not require your consent under Article 5(3) of the ePrivacy Directive and are always active.

 

Analytics cookies

We use Google Analytics to understand how visitors interact with our website, including pages visited, time on site, and traffic sources. Google Analytics data is used to improve website content and user experience. IP anonymisation is enabled. Data is processed by Google LLC in the USA under Standard Contractual Clauses. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on.

Legal basis: consent (Art. 6(1)(a) GDPR). Analytics cookies are only placed after you have given your consent via the cookie banner.

 

Marketing cookies

We use marketing cookies to measure the effectiveness of our advertising campaigns and to show relevant adverts. Marketing cookies are placed by the following providers:

  • Meta Pixel (Meta Platforms Inc., USA) — measures conversions from Facebook and Instagram ads;
  • LinkedIn Insight Tag (LinkedIn Corporation, USA) — measures conversions and enables LinkedIn retargeting;
  • Google Ads conversion tracking (Google LLC, USA) — measures ad campaign performance;
  • HubSpot (HubSpot Inc., USA) — supports marketing automation and website analytics;
  • Microsoft Ads (Microsoft Corporation, USA) — measures conversions from Microsoft/Bing ads;
  • PostHog — product analytics; EU-based infrastructure;
  • NelioAB — A/B testing and conversion optimisation; EU-based.

Where providers are based outside the EEA, transfers are made under Standard Contractual Clauses (see International transfers below).

Legal basis: consent (Art. 6(1)(a) GDPR). Marketing cookies are only placed after you have given your consent via the cookie banner.

 

International transfers

Provider Entity handling data Transfer destination Transfer mechanism
Google Analytics Google LLC USA Standard Contractual Clauses (SCCs)
Meta Pixel Meta Platforms Inc. USA Standard Contractual Clauses (SCCs)
LinkedIn Insight Tag LinkedIn Corporation USA Standard Contractual Clauses (SCCs)
Google Ads Google LLC USA Standard Contractual Clauses (SCCs)
HubSpot HubSpot Inc. USA Standard Contractual Clauses (SCCs)
Microsoft Ads Microsoft Corporation USA Standard Contractual Clauses (SCCs)

 

Managing your preferences

  • Cookie Settings tool: Click “Manage Cookies” in the footer of any page on yabie.com to review or update your consent choices at any time.
  • Browser settings: Most browsers allow you to block or delete cookies through their privacy settings. Note that disabling strictly necessary cookies may affect website functionality.
  • Third-party opt-outs: You can opt out of interest-based advertising from providers such as Google and Meta through their respective privacy settings or via the Your Online Choices platform.

Note: Do Not Track (DNT) browser signals are not currently acted upon as there is no agreed industry standard for DNT compliance.

 

Third-party websites

Our website may contain links to third-party websites. This Cookie Policy applies only to yabie.com. We are not responsible for the cookie practices of third-party websites and recommend that you review their policies separately.

 

Changes to this policy

We may update this Cookie Policy from time to time as our cookie use changes or legal requirements evolve. We will update the “Last updated” date at the top of this page and, where changes are material, provide notice via the cookie banner or other appropriate means. Continued use of our website after any update constitutes acceptance of the revised policy.

 

Contact

For questions about this Cookie Policy or our use of cookies, contact us at privacy@yabie.com or dsar@yabie.com.

Supervisory authorities: IMY (Sweden) · ICO (UK)

 
Yabie AB, 559083-2092, Sweden · yabie.com/legal/cookies · v1.0, 03 June 2026